ABOUT BE GREAT

Be Great is a high-integrity coaching company built for busy individuals who want to take control of their health, energy, and discipline—without extremes or confusion.

We help parents, professionals, and athletes build simple, sustainable systems around training and nutrition so they can perform better in life, work, and at home.

This isn’t about shortcuts. It’s about structure, accountability, and doing the work that lasts.

WHO THIS IS FOR

    Be Great is designed for people who are ready to take ownership of their health and want a clear, structured approach.

Busy Moms

  • You don’t need more overwhelm—you need energy. We help you build simple habits that fit your life so you can show up fully for your family.

Busy Dads / Professionals

  • Your schedule is full—but your health still matters. We focus on efficient training, daily movement, and nutrition that supports performance.

Athletes (High School & College)

  • Most athletes are never taught how to properly fuel or recover. We help you understand exactly how to eat and train for your sport and goals.

WHAT WE DO

    We don’t do trends, detoxes, or extremes. We build systems that fit your life—and get results.

What You Actually Get

    Be Great is designed for people who are ready to take ownership of their health and want a clear, structured approach.

Inside Coaching:

  • Structured training tailored to your schedule
  • Simple, effective nutrition guidance
  • Daily movement and habit tracking
  • 1:1 accountability and support
  • Ongoing adjustments based on your progress

Outcome:

  • You don’t just lose weight or “get in shape”—you build a standard you can maintain.

THE BE GREAT METHOD™

A Process That Actually Lasts

    Be Great is designed for people who are ready to take ownership of their health and want a clear, structured approach.

Phase 1 — Build Your Base

  • Stabilize energy, structure your days, and rebuild consistency.
  • Result: You feel in control again

Phase 2 — Pursue Your Goal

  • Fat loss, strength, or performance—with clear direction.
  • Result: Visible progress and real confidence

Phase 3 — Return to Base

  • Lock in results and build a sustainable lifestyle.
  • Result: No more starting over

WHO THIS IS NOT FOR

This Isn’t for Everyone

    This is not for people looking for quick fixes or shortcuts.

It’s for people who:

  • Are ready to take ownership
  • Want structure and accountability
  • Are willing to be consistent

If you’re serious about long-term change, you’ll fit right in.

    Ready to Get Started?

    If you’re done guessing and ready for structure, accountability, and real results— Apply below.

    Spots are limited to ensure high-quality coaching

      Apply for Coaching

      Founder and Head Coach

        Will Sheldon founded Be Great after experiencing firsthand what it feels like to lose control of your health—and what it takes to rebuild it.

        After five years of college football, he found himself 50 pounds overweight, out of routine, and stuck in habits that didn’t reflect who he wanted to be. Within six months, he rebuilt his structure, lost the weight, and regained his discipline.

        That experience now drives how he coaches others.

      ATHLETIC & PROFESSIONAL EXPERIENCE

      • Boston Marathon Qualifier (2:59:37 – Sub 3-Hour Marathon)
      • 5-Year Collegiate Football Athlete (WR), Carroll College (2015–2019)
      • 2× Academic All-Conference Selection – Frontier Conference

      EDUCATION & CERTIFICATIONS

      • B.A. International Business – Carroll College
      • NASM Certified Personal Trainer (CPT)
      • NASM Nutrition Coach (CNC)
      • NASM Weight Loss Specialist (WLS)
      • NASM Behavior Change Specialist (BCS)
      • NASM Sports Enhancement Specialist (SES)
      • Certified Health Coach (CHC) – Health Coach Institute

      COACHING EXPERIENCE

      • 8+ Years Coaching Experience