ABOUT

We help professionals, parents, and athletes build simple, sustainable systems around training and nutrition so they can perform better in life, work, and at home.

WHO THIS IS FOR

Professionals

  • Your schedule is full, but your health still matters. We focus on efficient training, daily movement, and nutrition that supports performance.

Parents

  • You don’t need more overwhelm, you need energy. We help you build simple habits that fit your life so you can show up fully for your family.

Athletes

  • Most athletes are never taught how to properly fuel or recover. We help you understand exactly how to eat and train for your sport and goals.

WHAT WE DO

Inside Coaching:

  • Structured training tailored to your schedule
  • Simple, effective nutrition guidance
  • Daily movement and habit tracking
  • 1:1 accountability and support
  • Ongoing adjustments based on your progress

Outcome:

  • We build systems that fit your life, and get results. You don’t just lose weight or “get in shape”, you build a standard you can maintain.

THE BE GREAT METHOD™

Phase 1 — Build Your Base

  • Stabilize energy, structure your days, and rebuild consistency.
  • Result: You feel in control again

Phase 2 — Pursue Your Goal

  • Fat loss, strength, or performance with clear direction.
  • Result: Visible progress and real confidence

Phase 3 — Return to Base

  • Lock in results and build a sustainable lifestyle.
  • Result: No more starting over

WHO THIS IS NOT FOR

This Isn’t for Everyone

    This is not for people looking for quick fixes or shortcuts.

It’s for people who:

  • Are ready to take ownership
  • Want structure and accountability
  • Are willing to be consistent

If you’re serious about long-term change, you’ll fit right in.

    READY TO GET STARTED?

    If you’re done guessing and ready for structure, accountability, and real results, Apply below.

    Spots are limited to ensure high-quality coaching

      Apply for Coaching

      Founder and Head Coach

        Will Sheldon founded Be Great after experiencing firsthand what it feels like to lose control of your health. After five years of college football, he found himself 50 pounds overweight, out of routine, and stuck in habits that didn’t reflect who he wanted to be. Within six months, he rebuilt his structure, lost the weight, and regained his discipline. That experience now drives how he coaches others.

      ATHLETICS

      • Boston Marathon Qualifier (2:59:37)
      • College Football Athlete, Carroll College (2015–2019)
      • 2× Academic All-Conference Selection (Frontier Conference)

      EDUCATION

      • B.A. International Business – Carroll College
      • NASM Certified Personal Trainer (CPT)
      • NASM Nutrition Coach (CNC)
      • NASM Weight Loss Specialist (WLS)
      • NASM Behavior Change Specialist (BCS)
      • NASM Sports Enhancement Specialist (SES)
      • Certified Health Coach (CHC) – Health Coach Institute

      COACHING

      • 10+ Years Coaching Experience
      • 1,000+ Clients Coached